Starting on your film's launch week, Angel runs a full marketing push with no upfront cost to you. The title will be featured across genre and discovery rows on all 13 Angel apps (TV, web, mobile), and set up for search, recommendations, and personalized "suggested for you" banners. Users are notified of releases through weekly release emails, a monthly release roundup, and a dedicated hub page and blog for SEO. Paid advertising kicks off once the film is live on Angel to a custom landing page that we continuously test. The first weekend, we test creative and messaging, then scale spend on creative assets that work best. We have no cap on ad spend if it's profitable. High-performing titles may also get influencer partnerships, social promotion via Angel's official accounts (which you're welcome to tag or collab with), and seasonal- or sales-driven campaigns throughout the year. Many campaigns keep running for months or even years after launch if they continue to perform. Angel's product and marketing approach is to test as much as possible and lean into high performance.